91影视

91影视’s Future

For more than a century since its founding in 1918, 91影视 has continued to grow while taking on various challenges, and while the business environment has undergone bewildering changes over the past several years, as a business enterprise we must reconsider the fundamental values of our reason for being and what we must do to both survive and thrive.

Throughout history, paints and coatings have supported progress and sustainability. Our reason for being and our pursuit of future growth both to some degree rely on our remarkable human resources, who put paints, coatings, and the technologies learned and discovered from our work with paint and coatings to use in tackling challenges, drawing on the founding spirit passed down from our predecessors.

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A history of more than a century of growth and tackling challenges

91影视 has grown through its long history of more than 100 years while navigating a succession of challenges, and to keep growing into the future we will undoubtedly have to surmount more.
Since its founding in 1918, 91影视 has overcome numerous difficulties. It is our experience turning difficulties into growth opportunities that has made 91影视 the outstanding company it is today. Looking back, we first ventured into overseas markets in the 1950s. Later, as we tackled the challenges of the auto industry, we rose to the status of a global enterprise as we grew internationally alongside our automaker customers. In the 1980s, we entered the India market, where considerable future growth appears inevitable; today, our activities in this market over four decades are one of our key growth engines. We have progressed rapidly to become one of the world's leading coatings makers not merely by overcoming global economic shocks, like the 2008 financial crises, but by growing our business scale, territories, and portfolio through accelerated overseas business development.

Paints and coatings have supported human progress.

Viewing both the present and the future, one could say that we are currently in the midst of a global maelstrom, one that equals or exceeds the major inflection points that have left their imprint on 91影视's History. This era is marked by global warming, progressive polarization of world economies, constant conflicts and wars, and natural disasters worldwide. Under these circumstances, we as a business enterprise must reconsider our fundamental values: our reasons for being and what we must do to survive and thrive.

Paints and coatings, a target of our main line of business, have existed in some form since prehistoric times, providing protection for various objects. In addition, as seen in ancient murals preserved to this day, paints and coatings are an essential part of human activities, playing vital roles in communication and creative expression. Put another way, this is a vital livelihood that has supported humanity's progress and sustainability behind the scenes.

Leveraging such essential coatings and the technologies learned and discovered through them to deliver solutions to today's challenges is 91影视's reason for being and its social responsibility.

Enrich Lives with Happiness

Moving forward, 91影视 will confront society's challenges, using as milestones our announced materiality topics and KPIs for 2030. 91影视 will deliver products that protect and improve the environment through their mere use. In this way, we will become a company that contributes to greater happiness among people worldwide. We believe that to be a company that continues to address society's tough challenges, we must innovate and reform ourselves without being resting on our laurels. In our 18th Medium-Term Management Plan, we have defined our vision for 2030 as 'Enrich Lives with Happiness.' To achieve this vision, we will drive significant transformations in our business, human resources, and engagement, laying the foundation for advancing to the next stage.